Media treatment of industrial action

In A Different Strike Story Victoria Rollison compares how the media reported and framed a strike by Fairfax journalists and strikes by employees of other organisation.

When reporting on industrial action the media usually frames the unions as being the villains and the customers and employees the victims.

By contrast:

So, how are the journalists framed in the story? Are they villains for disrupting newspaper consumers? Nope. Are they framed as villains for disrupting the profit-making venture they work for and for hurting the company’s capacity to keep other staff employed, thereby threatening more job losses? Nope. They are framed as the victims. The victims of the job cuts. The victims of terrible business decisions. The victims of a workplace dispute which has led them, unhappily, to have to strike to have their (incidentally, already very powerful) voices heard. And better than that – they are also framed as the heroes, for standing up for their rights, for not letting the company get away with doing something wrong, for, yes, you guessed it, showing the brave, respected characteristic of solidarity.