Convincing someone when facts won't

Michael Shermers explains How to Convince Someone When Facts Fail.

Have you ever noticed that when you present people with facts that are contrary to their deepest held beliefs they always change their minds? Me neither. In fact, people seem to double down on their beliefs in the teeth of overwhelming evidence against them. The reason is related to the worldview perceived to be under threat by the conflicting data.

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If corrective facts only make matters worse, what can we do to convince people of the error of their beliefs? From my experience, 1. keep emotions out of the exchange, 2. discuss, don't attack (no ad hominem and no ad Hitlerum), 3. listen carefully and try to articulate the other position accurately, 4. show respect, 5. acknowledge that you understand why someone might hold that opinion, and 6. try to show how changing facts does not necessarily mean changing worldviews. These strategies may not always work to change people's minds, but now that the nation has just been put through a political fact-check wringer, they may help reduce unnecessary divisiveness.