Tuesday 13 December 2011

Jonathon Holmes on tabloid TV

In 'Breaking the law': a strange tale of tabloid TV Jonathon Holmes compares Australian tabloid media to that in the UK and argues that the real excesses in Australian journalism are not amongst Australian tabloids, but in the weekly magazines and the commercial current affairs shows.

This is a reflection of where the competition is. Most Australian tabloids face no competition, at least from other tabloids, so they can maintain some minimum standards (although there might be argument as to whether the minimum standards are adequate). Where we see competition is in talk back radio, weekly magazines and in commercial current affairs. And, that's where we see the worst excesses. It's unfortunate (as I'm a big believer in competition improving markets), but when it comes to the media it seems that competition delivers a worse result.

But, then I guess that says more about us the consumer. After all, competition is only forcing the media to produce what we want to consume.

No comments:

Post a Comment